Pink and Boujee: The All-Pink Taqueria in Boyle Heights

A new Latina-owned brunch and taco restaurant has officially opened its doors in Boyle Heights, and it’s all about the color pink! Pink and Boujee, owned by Yesenia Castro, started as a food truck in LA’s fashion district and has now grown into a full-fledged restaurant. “I feel very excited, very honored to be able to open in the community I grew up in,” Castro said.

Pink and Boujee became famous on social media platforms like TikTok and Instagram, thanks to its signature pink tortillas, pink pancakes, and pink chilaquiles. The restaurant also features pink nachos, among other menu items. Even the decor, from the front entrance to the tables and couches, is pink. “It’s definitely a big accomplishment to be able to provide something for young Latinas. To inspire and to basically have this be a safe space for them,” Castro said.

The Boyle Heights Chamber of Commerce’s Miriam Rodriguez said that it’s inspiring to see people return to the community they grew up in to share their talents. “We grew up here, we have proud roots here, and we want to make sure that we are supporting our family and honoring our family,” Rodriguez said.

Pink and Boujee is located at 1908 1st St. in Boyle Heights and is open Tuesday through Sunday from 9 a.m. to 6 p.m.